Several articles on different topics are better than one long article on your website. Long pages get weighted less than shorter ones by the search engines. Not to mention that websites visitors would rather read a short article over a long article, too.
Be patient when you’re trying to improve your site’s SEO. Building a reputation with both humans and search engines takes time, but your hard work will pay off in the end. In fact, it could take several months, especially if your website is new. It is no different than having a brick and mortar store. It will take some time to create name recognition.
Go to the websites of competitors and view their source codes. This gives you information about how they use SEO on their website, and which keywords they use. You may not want to do the same thing, but you will learn a thing or two.
Register a domain that is both related to your product and is easy to recall. This can make it much easier for visitors who have seen your content on a video sharing site find your website, as it is easier to pronounce and recall.
After deciding on your keywords, be sure to place them in the title of your web page. The title will be the first impression visitors get of your website, so make it relevant and interesting. This way, your site will be clicked because it most fits the search results the user typed in.
Search Engines
Use descriptive title tags so that the search engines can easily find and read your content. Search engines only display 60 characters, so keep it short. Tags generally carry less weight past that point anyway.
Always include descriptive and efficient tags when trying to improve your SEO. An efficient description tag should not exceed 30 words in length. You need to limit this page to under 100KB, so it can be read quickly by the search engine spiders.
Search Engines
Javascript can be use in your website, but there are search engines bots that don’t work well with it. You can use Java, but keep in mind that different search engines may see it in another way.
You should have a listing with Yahoo and Google to get yourself out there. These things give you publicity that is free, which can help get you more visibility and visitors. Do not turn down free publicity.
If you want to increase your SEO, try using off-site links that will bring visitors to other quality websites. Choice linking is an extremely significant part of SEO. Search engines favor relevant off-site links more than the internal ones leading you to additional pages on your own website. To maximize the ranking impact, find linking options that will also link to your website.
The first sentences in your content should also be the HTML description tag. Most search engines use the description tag, while others use the first paragraph. Having bad or useless content on your website can harm your SEO.
It should go without saying that original content beats out copied content in the SEO wars. Attracting traffic is accomplished through unique information. High-quality, unique content not only draws more traffic to your website, it is also more likely to turn a first-time visitor into a repeat visitor.
Joining local groups such as the Chamber of Commerce can not only give your business more credibility, but it can also boost your rankings in the search engines. When you join the BBB, they will link to you online, and that will increase your rankings in local searches. Additionally, people place more faith into your website if your rating from the Better Business Bureau is good.
When choosing the best keywords to appeal to the search engines, do your best to think as a customer would rather than as an inside expert. Always include the simplest terms a customer would use to find your site.
Do not publish an article more than once on your site. Google has rules in place that state this is cheating, and you can easily end up having your website fall in their search results as a result. It also dilutes your incoming links count, so don’t do it!